the bridGe

The World Has Accelerated Too Much

Since 2020, parents work 3x harder to achieve what they once achieved with 1 effort. Children grow up with enormous emotional gaps because there's no time for what really matters: connection.

Why the bridge?

The Vulnerability Crisis

Since 2020, with rapid technology development and AI, we've entered an era of unprecedented acceleration. Society now moves at a pace humans weren't designed for. Parents have three times the workload to prove what they once proved with one effort.

This creates a scarcity mindset where nothing is ever enough. Parents have less time and patience for children, traditional family hierarchies have dissolved, and most children are growing up with massive emotional development gaps.

Children can't play together because streets are dangerous, so they stay home with virtual games. Parents compensate lost time with material things, and by age 5-6, they're shocked to find children with attention and anxiety disorders - which are often just normal children who grew up "alone."

In conclusion, society is entering a new era marked by profound and often harsh changes that deeply affect our values, habits, and ways of living. These shifts have led to a sharp increase in burnout, emotionally deregulated individuals, and the rise of an automated, robotic society that prioritizes productivity over humanity—leaving little room for what truly matters: genuine human interaction.

This led me to dig deep into psychology and emotional development to understand how we could reconnect and motivate new generations. That's where I discovered the crucial role of the amygdala - our brain's emotional memory center.

The Science Behind Our Magic

We use fascinating discoveries about the amygdala - the brain's emotional center. When something is fun and meaningful, the heart keeps it forever!